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10 Years After a Wardrobe Setback in Løvens Hule
Nikolaj Nyholm Invests in Digital Success with Keypitt™
Copenhagen, March 5, 2026 – The Danish tech startup Keypitt™ has secured an investment from entrepreneur and investor Nikolaj Nyholm on Løvens Hule on DR. The agreement marks an important step in Keypitt™’s growth journey, as the company is already collaborating with several venues, including Søpavillonen, Odense Congress Center, and H9 Nightclub.
The investment comes exactly ten years after another Danish wardrobe company, appeared in Løvens Hule without securing a final deal. While the handshake fell through back then, Keypitt™ today stands with established partnerships, rapid growth, and a scalable tech solution.
“I chose to invest in Keypitt because they solve a concrete and often overlooked problem in the experience economy. There is a clear network effect when guests create a KeyPass only once in their lifetime and can use it across all venues. It’s a simple solution with significant scaling potential”
– Nikolaj Nyholm, investor from Løvens Hule.
Keypitt™ has developed a digital wardrobe solution that replaces traditional paper tickets dating back to the 1800s. Guests create a personal KeyPass once in their lifetime, which can then be reused across all venues using the system. The solution reduces queues, errors, and lost belongings, and is accessible to everyone, even those who prefer a simple SMS ticket. At the same time, it enhances the guest experience, increases security, and provides valuable data insights that help optimize operations and revenue. The system is intuitive and easy to use for both guests and staff, ensuring that the focus remains on the experience rather than the wardrobe.
The solution has already been implemented at nightclubs, conferences, and venues where operational data shows queue times reduced by more than 50%, while staff can handle guests more efficiently. The system also minimizes lost & found cases and reduces and streamlines staffing hours. For venues, digitalization means better capacity utilization, and for guests, a stronger first and last impression, leaving with memories of a great experience rather than a long queue at the wardrobe.
With the investment, Keypitt™ will accelerate product development, strengthen its sales efforts, and expand into new markets. The ambition is to become the leading digital wardrobe solution in Scandinavia and eventually internationally.
Ten years after a wardrobe idea failed to secure a deal in Løvens Hule, Keypitt™ demonstrates that the market is now ready for digital transformation, and that timing, traction, and technology can make all the difference.
About Nikolaj Nyholm
Nikolaj Nyholm is a serial entrepreneur and investor with extensive experience in tech and digital innovation. He has founded companies such as Speednames/Ascio, Imity, and Polar Rose, and is also co-founder of the esports team Astralis and the tournament platform BLAST. As an investor on DR’s Løvens Hule, he focuses on Danish startups with high growth potential and scalable solutions.
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