Keypitt™ at TechBBQ: A Smoother Wardrobe for 10,000 Guests
Nobody goes to a concert, game, or conference excited about standing in line for the wardrobe. At TechBBQ 2025, with more than 10,000 people arriving at the Bella Center in Copenhagen, that could have been a major headache. Instead, it became one of the smoothest parts of the event.
TechBBQ is Scandinavia’s largest innovation summit, bringing together entrepreneurs, investors, and community builders from across the Nordic ecosystem. This year, the organizers trusted Keypitt™ to handle the wardrobe—removing paper tickets entirely and making the process faster and simpler for everyone.
What Happened in Practice
With Keypitt™, guests created a digital KeyPass™ in just a few taps—no app to download, no paper to keep track of. The KeyPass™ could also be linked to a payment method, so guests checked in and paid with a single QR code scan.
The results were clear and measurable:
Average check-in time: 22.7 seconds (51% faster)
Average check-out time: 25 seconds (32% faster)
Opt-in rate: 48% chose to receive updates from TechBBQ and partners
Adoption rate: Above 99% among both guests and staff
These numbers confirm what we’ve consistently seen at large-scale venues: faster queues, smoother flow, and higher engagement.
Voices from the Event
The wardrobe didn’t just move faster. Guests noticed the ease, and staff felt the relief of a smoother workflow.
“I was so surprised how nice the experience is, it is so neat, clean and quick. Just a super nice user experience that made me really like using Keypitt™.”
— TechBBQ attendee
“It was easier than other wardrobe systems. I’ve seen people losing tickets, we were unable to find their things and also we put tags on which just came off—it’s paper, it just gets torn off in the crowd. So this was easier. It was arranged better as well, so it was easier to find things when we came back to things.”
— Wardrobe staff team leader at TechBBQ
Why It Matters
For TechBBQ, the wardrobe became almost invisible—in the best way possible. Instead of standing in line, guests spent more time where it mattered: meeting people, discovering ideas, and building connections.
For venues, the impact is even greater:
Operational efficiency: Faster flow reduces queue build-up and allows staff to handle peak times with less pressure.
Seamless payments: Integrating wardrobe access and payment into one QR scan removes friction for both staff and guests.
Fewer disputes: No lost tickets or torn tags to slow down the process.
Data-driven insights: Real-time information on flow and guest behavior helps optimize operations and staffing.
By running wardrobes at TechBBQ and other large venues, Keypitt™ has proven it can scale without adding friction for guests or staff—making it a long-term solution, not just a one-off event upgrade.
A Step Forward for Venues
At Keypitt™, our goal is simple: make the wardrobe the smoothest part of the guest journey. TechBBQ showed what’s possible when you remove friction and replace it with a digital-first, paperless solution.
Because whether it’s a stadium, a concert hall, or a conference center, guests should remember the experience—not the queue at the cloakroom.
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